HTC are probably best well known for their top end mobile phone models, renowned for packing in the latest technology, features and software to compete against the likes of Apple iPhones and Samsung phones but the manufacturer has taken a different direction with one of their latest offerings.
The new HTC Explorer is aimed very much at the entry level market, for those that may not have owned a smart phone before or simply those that want to enjoy smart phone features without shelling out hundreds for the high end models.
This is an interesting decision from HTC and puts the HTC Explorer directly up against competing phones in the category such as the Samsung Galaxy Mini.
The new Explorer does have a few tricks up its sleeve though, these include very similar hardware specifications to the current HTC Wildfire S which means a 600MHz processor and a 3.2 inch full colour touch screen display.
Other features include the latest Android 2.3 operating system, Wi-Fi, 3.5G support and Bluetooth which make the HTC Explorer a very attractive proposition when priced around the same as the Galaxy Mini from Samsung.
This new HTC phone is also set to be launched in many different colour schemes which leads us to believe that HTC will be targeting the youth market, this makes perfect sense as should they be able to make the Explorer a cool phone to own then the price id ideal for parents to buy for their children.
Being an Android phone the HTC Explorer grants access to the ever expanding Android market, this means access to thousands of free applications which again will appeal to the core consumers that HTC are looking for.
The overall design of this new;smart phone is slightly different and less business like than the HTC Wildfire S with more rounded corners and sleek lines, HTC have also tweaked their HTC Sense user interface for a more funky looking set up to further draw the youth market in.
The HTC Explorer only weighs 108g and with overall dimensions of just 103 x 57 x 13mm it is a very pocket friendly little device, ideal for slipping in a small bag or jeans pocket whilst out and about.
Expected to be released later in October 2011 the Explorer is set to be joined by a whole raft of new models from the manufacturer, all offer higher specifications with the new HTC Titan, Radar, Rhyme and Sensation XE making up the new portfolio.
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