In October we saw the launch of the eagerly awaited iPhone 4S. This new dual core handset offers users a host of great features including the impressive Siri voice recognition system. We take a look at how sales of this model have compared against Android, the current market leader.
Apple increased their market share in the UK in October to 27.9% thanks to the launch of this exciting new model. In that month alone Apple handsets accounted for 42.8% of UK sales for all mobile platforms. This figure eclipses the 35% share achieved by Android, the current market leader and nearest rivals to the Apple brand. Data research company Kantar Worldpanel Comtech released the figures which also illustrate that a massive 44.8% of the UK public currently own a smartphone. Dominic Summeno, a spokesperson for the company commented "The October launch of the hugely anticipated iPhone 4S has catapulted Apple into second place among operating systems based on the last 12 weeks of sales. However, if you just look at the month of October, Apple took a whopping 42.8% share of all smartphone sales, giving it a significant lead over Android". Another figure that has emerged is that of all of the new iPhone 4S purchases 75% were by people who had previously owned an iPhone. This illustrates that the company have established tremendous brand loyalty and this bodes well for future handset releases such as the anticipated iPhone 5 in 2012.
Although October was a huge month for Apple and the iPhone 4S we can expect November to be a much more balanced month with several manufacturers choosing to release key Android handsets in this period. Samsung look likely to achieve great success with the launch of the Samsung Galaxy Nexus. The previous flagship model released by the company, the Galaxy S2, proved an international success and quickly became the best selling handset of 2011. The improved specification of the Galaxy Nexus should see this model quickly become one of the leading phones available. HTC have also impressed with their efforts over the past month. With the Sensation XL and XE models the company have not only developed two superb smartphones but also ones which offer audio facilities that surpass all of their rivals thanks to the incorporation of Beats Audio technology. With a huge proportion of the UK public using their phone as a portable audio player we can also expect these two models to be challenging the market leaders.
The iPhone 4S has been a massive success since its release. The UK figures for October surpass what industry experts predicted but we should see Android fight back over the next two months thanks to the excellent releases from Samsung and HTC.
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