The iPhone didn't just change the way people utilized smart phones, it adjusted the way smart phones were produced. PDAs were once regarded as smart phones capable of conveying text messages and emails with their built-in QWERTY keyboards that made them a hit. What PDAs lacked was the multi-functionality that smart phones of today offer, severely limiting a PDA's usage to a few applications. The iPhone's App store made it possible for average, everyday individuals to create applications which iPhone users could purchase, allowing developers to earn a name for themselves while helping larger companies thrive in new markets. The App Store managed to make smart phones more flexible, encouraging competitors such as the Android and RIM to follow suit and introduce their own digital store fronts.
Small-Time Developers
Apple's business model centered around giving both small and big-time programmers the tools necessary to develop applications that people could own. Each developer was supplied with the Dev Kit tools by Apple for free, allowing programmers to create programs and price them how they wanted. Typical programmers that discovered something missing from the App Store could make a program other users may have found useful, such as radio stations or music programs that recommend music, opening the way for small-time companies to experience big-time success. Mobile alternatives of popular computer programs were showing up; these included movie editing apps, photo apps, and even word-based apps. The tools discovered with Apple's Dev Kit made it possible for individuals to develop the programs they wanted, even if the kit did not include all the mobile application testing tools needed to create successful mobile applications. The Dev Kit had its boundaries, but that did not stop programmers from experiencing huge success with the applications they developed.
Programming
Online application stores gave average developers the chance to experience success, and those with limited software development training a chance to engineer programs for popular online stores such as Apple, RIM and Android. Say you were a novice programmer with no prior knowledge of a load test; most developer's kits supplied instructions for how to conduct tests to eliminate bugs. With the launch of the online application stores, developers also needed to be educated how to market and price each program to compete with rival companies.
Flexibility
When the App Store launched, it may have modified the way customers used mobile phones, but companies such as Android also helped produce accessible programs that individuals could buy and use. Each online application store may have different applications, but they all offer flexibility for the user, making it possible for someone to purchase programs they enjoy. The App Store made it possible for average business owners to pay bills on their mobile devices, while students could get programs to help them study better.
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