iPhone Application Developer - Market Positioning

iPhone application developers are supposed to make hay till the sun shines on the iPhone.

The sale of iPhone is being boosted by built in features as well as add on applications available on the Apple Store. The demand of iPhone applications is going on increasing. On the other hand there are many mobile app developers that are now offering a wide array of app development services. Market positioning has now become necessary for most of the applications developers.

Some street smart ways for market positioning are as follows.

Offering free Applications:
The app developers usually offer free app just to create a space in the market for themselves. This strategy is usually adopted by the new comers. Even the experienced players resort to this strategy at times. The free applications may be offered free to the consumers but not to the businesses. This offer may be valid for a specific time limit only but may be charged for extended use. The app developer may resort to this strategy to create a base of subscribers.

Functionality:
Market positioning of the app is also possible on the lines of the functionality of existing application. The applications that are already on sale and operational are needed to be studied for their functionality. If they are not fulfilling the needs of the app buyers they can be improved upon and then offered as new application.

Professionalism:
The existing app may not have a professional look. This could be the major cause for limited marketing prospects of the application. The app developer may refine the look of the application, making it look more professional and attractive.

Potential of Niche Market:
iPhone app. can be developed either for mass public or niche market. The app. developers usually make a mistake by relating the niche market to limited potential and mass public market to unlimited potential. This is not true in all the scenarios. It is very much possible that the application for niche market may have a high potential. The applications for the medical services are the best examples of niche market applications with high potential. When the application developer is offering his/her services to a particular industry or niche market, after some years of experience it is very much possible that he/she may become a monopoly leader or at least a leading application developer for that niche market segment. This can help the application developer to create a strong footing base for the application developer to offer a range of services in the future.

When any iPhone application developer goes for market positioning strategy, it is a clear signal to those who want to avail the services that he/she is the best professional iPhone application developer for that niche market.

Android Tablets Gain on iPad

Is the iPad invincible? Some seem to think so, but sales records are beginning to show otherwise. There are several Android tablet models that are gaining on the ever-popular iPad. Apple is trying to counter this with the introduction of the iPad 2, but will it work? Only time will tell. Android internet tablets could quite possibly outsell the Apple iPad in coming years, especially since they are priced well below that of the iPad and contain the same or better specs and performance threshold. Are Android internet tablets too good to be true? Android fans don't think so!

Of the most likely competitors, Archos is leading the way with a line of internet tablet with Android devices. The Archos 101 Android tablet is one of the best sellers. Why is this? The Archos 101 does it all and some say it does it even better than the iPad. With a low price, superior performance, and a sleek profile, who can argue?

More about the Archos 101:

Android enthusiasts love the fact that the Archos 101 internet tablet with Android allows them to download all their favorite Android apps, play HD videos on the 10.1" capacitive touch screen display, record TV programs and play back HD videos on a TV using the HDMI connection, and more. The WiFi and Bluetooth connectivity add to the irresistible nature of this super cool Android tablet. For those partial to the Android OS, this Archos creation is a match made in heaven.

And the other contenders...

The Samsung Galaxy Tab is another contender in the race for internet tablet with Android superiority. Previously priced at around $600, the Galaxy Tab is now available for around $200. This tablet does it all and can be considered a much better choice than an iPad - and just as cool. Don't pass this one up.

The Toshiba Folio 100 is another great option when it comes to Android-running tablets. Folio 100 owners can download apps from the Android Marketplace, enjoy a fast boot up time and longer battery life, WiFi, Bluetooth capability, HDMI ports, and more. This is a great 10.1 inch Android tablet choice for loyal Android users everywhere.

Whichever Android device you choose, you are sure to appreciate the benefits of an Android powered experience. It is encouraged that you see for yourself just what an Android experience can bring. You won't be disappointed with your Android powered tablet purchase.

5 Android Tablet Apps for Making Free Phone Calls

Android offers a wide variety of applications and among these are those that allow free phone calls. Communication is indeed an important part of living, and fortunately, technology has made it easier for you to connect with others at no cost. Here are some Android applications that do just that:

1. Google Voice

The Android version of Google Voice features real-time functionality. This allows you to receive text and voice messages instantly as they arrive. This is unlike the earlier version wherein the software would check for new messages only once every 15 minutes. The application has an "inbox synchronization" feature which when activated, displays any messages that arrives within seconds. Also, you could make international calls with your Google number. You can also send free text messages with this application.

2. Fring

The new version of the Android Fring has a brand-new profile screen and a new look on the buddy list. A dialer has been added. This makes Fring attractive to its users, aside from its capability of making calls. The updated buddy list is now made friendlier. It displays your buddy's picture and mood line; same goes with the call screen.

You can also personalize your profile by adding a picture and editing your mood to let your friend know how you're feeling. You can also add your e-mail address and phone number.

Also, the new Android Fring provides a better communication experience through its voice improvements and bug fixes.

3. Skype

The new Android Skype is quite similar to the iPhone version. When signing in, you could immediately see who of your contacts are online. You can send messages and make calls over Wi-Fi or a standard 3G connection.

Call quality is quite clear. There might be instances when the connection jumps but all in all, the experience is pleasant.

The Skype looks fantastic physically. Navigation is easy and the menus are colorful and sharp.

4. Guava

With Guava, you can make free calls to any US number using your Google Voice and Gizmo5 account. Also, Guava allows you to receive calls to your Google Voice number provided you have an internet connection. You can also send text messages to US phones with this application.

5. Viber for Android beta

Viber lets you call Viber user over 3G and Wi-Fi connection. This application also allows free text messaging. With Viber, you can have unlimited calling and texting to any Viber user on either Android or iPhone.

The Android version of Viber is said to have unique features such as full call screen and pop-up text message notifications. Also, you can set Viber as your default dialer.

If you decide to purchase an Android gadget for yourself, do not forget to take advantage of the vast virtual market. Although some applications for communication come with a certain price, it would be best to start downloading the free applications first to determine which ones really work for you. Most Android applications offer occasional updates, so any bug or glitch in the system will be fixed in due time.

Google Android Launches on 7 Inch Tablet PC

Rumors that Samsung S-pad tablet will run Google Android has gone (In fact, we'd take this with a grain of salt, since there wasn't anything official reported). However, it seems that it's should take a period of time before the so-called Samsung S-pad comes into the market. While Google has confirmed rumors that it will develop an Android-based tablet computer months ago, there is still no sign. However the Chinese manufactures are always full of courage and creativity that they develop the first Google Android tablet PC in the world. And then many android-based tablet PCs are born. Here goes the one.

This 7 inch tablet PC is among the first serials that has adopted Google Android operation system. Compare with those notebooks that have adopted Windows XP or Window 7, this tablet PC will save you trouble and money since Google Android is open source, which means this OS is almost totally free for user and the community will always be updating and programming for this platform. Then this will keep Google Android OS always up-to-date. This is not like that of Microsoft OS, pack too much, more than we desire and cost much, more than we can offer. Mini in size and light in weight, this tablet is really ultra-portable, the right one of so-called UMPC (ultra-mobile PC). Apart from the Google Android OS, this device boasts VIA MW8505 533MHz CPU, supporting WiFi 802.11 b/g. This processor will ensure a smooth operation. With Google Android OS, users can enjoy lots of applications provided by Google, like Google chrome, Google Maps, Google earth, Gmail, Google Talk and others including You Tube. And all these can be conveniently found and download freely in Android Market. You can get what you really need and get rid of the redundant. Be powerful and efficient, but do be simple! This is what "Google" implies!

In a word, adaptive and expandable, this 7 inch high-brightness touch screen pad is fully upgradable! It desires you consideration!

To learn more details and buying ideas on this tablet PC now!

Vera, Still trying to figure out what the hottest tablet PC are going to be this year. Then check out this great notebook store or this cool place to find Cheap notebooks.

Article Source: http://EzineArticles.com/?expert=Vera_Van

Android Technology

Android (operating system)

From Wikipedia, the free encyclopedia

Android

Home screen displayed by Samsung Nexus Swith Google, running Android 2.3 "Gingerbread"
Company /developer	Google Inc, Open Handset Alliance
Programmed in	C (core),[1] Java (UI), C++
Working state	Current
Source model	Mixed (free and open source software and proprietary software)[2][3]
Initial release	23 September 2008
Latest stable release	Tablets: 3.2.1 (Honeycomb) Phones: 2.3.7 (Gingerbread) / 20 September 2011; 19 days ago
Package manager	APK
Supported platforms	ARM, MIPS,[4] x86[5]
Kernel type	Linux kernel (monolithic)
Default user interface	Graphical
License	Apache License 2.0 (closed source for Android 3.x) Linux kernel patches underGNU GPL v2[6]
Official website	android.com

Android is an operating system for mobile devices such as smartphones and tablet computers. It is developed by the Open Handset Alliance led by Google.^[7][8]

Google purchased the initial developer of the software, Android Inc., in 2005.^[9] The unveiling of the Android distribution on November 5, 2007 was announced with the founding of the Open Handset Alliance, a consortium of 84 hardware, software, and telecommunication companies devoted to advancing open standards for mobile devices.^{[10][11][12][13]} Google released most of the Android code under the Apache License, a free software license.^[14] The Android Open Source Project (AOSP) is tasked with the maintenance and further development of Android.^[15]

Android consists of a kernel based on the Linux kernel, with middleware, libraries and APIswritten in C and application software running on an application framework which includes Java-compatible libraries based on Apache Harmony. Android uses the Dalvik virtual machine withjust-in-time compilation to run compiled Java code.^[16] Android has a large community of developers writing applications ("apps") that extend the functionality of the devices. Developers write primarily in a customized version of Java.^[17] There are currently more than 520,000 apps available for Android.^[18][19] Apps can be downloaded from third-party sites or through online stores such as Android Market, the app store run by Google.

Android was listed as the best-selling smartphone platform worldwide in Q4 2010 byCanalys.^[20][21]